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The complex pluralism of our media environment has forced graphic design practice to evolve beyond rational problem solving, personal expression or the desire to balance the two.

Direct engagement with the subject, object and contexts of design by passionate designers, especially those working outside the culture of professional graphic design, has fostered the rise of new design methods that focus on collaboration with the audience, the sharing of expertise and a recognition of the diversity of experience.

Those working in this new mode do not seek pre-defined problem statements but instead conduct investigations and participate in multiple dialogues in multiple media through which appropriate metaphors are discovered.

This evolution has expanded the scope and potential of graphic design.

Published by AIGA in Propaganda, 1998
Tony Nelson, photographer
Mr. Nistler, design
Rob Dewey, concept and content

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