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Synthesize

The systems in which design solutions are implemented and evaluated are growing extremely complex. As a result, the contexts in which they are developed can often be enhanced by contributions from other professional disciplines. The most advanced consultancies, for examples, now utilize the tools of linguistics, behavioral psychology, organizational development and cultural anthropology to inform their work.

For design to fulfill its potential as a tool for managing complex systems, designers must recognize their limits and know when to look outside design for ideas and information. At the same time, designers should recognize and vigorously advocate their unique ability to synthesize ideas into coherent, integrated communications.

Published in Graphic Design: USA, February 1992

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