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Language is, to borrow a phrase from the world of software, “platform independent”. Whether transmitted by fiber-optic cable, microwave beam or ink on paper, its deep structures of meaning remain intact. The formal contexts in which language is presented, however, profoundly affect its ability to communicate. With the contexts of graphic design becoming increasingly immaterial, the profession’s preference for the tangible is helping it become peripheral to the communication process, just at the time when our skills and methods should be more valuable then ever.

From a letter to Emigre magazine, 1995

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