Work

projects
1517 Media brand and UX/CX strategy, design leadership
3M   global brand and identity strategy
Aetna health information systems UX strategy and design
AIGA   programs and publications
Allina   brand and message strategy
American Center for Design   programs and publications
Augsburg Fortress   brand, creative, and content strategy
Beaming Books brand strategy, naming, and identity design
Boston Scientific   product identity and rollout
Byerly’s   brand and identity strategy, rollout
Dale Warland Singers   brand and identity strategy
Design Management Institute   brand and identity strategy
Domtar Paper   marketing communications
Fortress Press brand strategy, book design
General Mills   knowledge management systems UX and design
Harmon   brand and message strategy
Imation   product development, packaging
Lawson Software   marketing communications
Lerner Books web design and development
Marvin Windows & Doors   marketing communications
Milkweed Editions   book design program
Minneapolis College of Art and Design   curricula, programs, teaching
Minnesota Public Radio   identity and marketing communications
Motorola   annual report research and content
National City   B2B content and online strategy
Netgear   customer experience research and strategy
NiceRide Minnesota  marketing communications planning
Northwest Airlines   marketing communications
Platinum Bank   brand identity, marketing communications
Post-it   product development, marketing communications
Red Wing Shoes   brand and identity strategy
Select Comfort   customer experience design
Society of Typographic Arts   programs and publications
Sparkhouse brand and creative strategy, marketing communications
SpecMix   brand strategy, identity, marketing communications
St. Jude Medical   brand and identity strategy
Thinsulate   brand strategy, identity, marketing communications
Tubman Family Alliance   content, marketing communications
Twin Cities Public Television   brand and identity strategy
United Hospital   brand strategy, marketing communications
Walker Art Center   publications and content
WGBH/Boston   brand and identity strategy

positions
1996–2020   Creative Strategy Consultant
2013-2018   Design Director, 1517 Media
1996–2014   Adjunct Faculty, Minneapolis College of Art and Design
2007–2009   Senior Strategist, Popular Front
2004–2007   Writer and Senior Strategist, Go East
2001–2003   Senior Strategist, Capsule
1998–2001   Director of Creative Strategy, Yamamoto Moss
1996–1998   Design Director, Hunt Adkins
1995–1996   Creative Director, Minnesota Public Radio
1994–1995   Senior Writer and Editor, Walker Art Center
1986–1994   Director of Communications, American Center for Design

publication
American Center for Design
AIGA
Communication Arts
Cooper-Hewitt Museum
Critique
Designing Identity: Graphic Design as Business Strategy
The Designer As…
Emigre
Emotion as Promotion
Eye
Graphic Design: USA
How
Looking Closer 2: Critical Writings on Graphic Design
Print
Step
What’s Worth Preserving?