Work
projects
1517 Media brand and UX/CX strategy, design leadership
3M global brand and identity strategy
Aetna health information systems UX strategy and design
AIGA programs and publications
Allina brand and message strategy
American Center for Design programs and publications
Augsburg Fortress brand, creative, and content strategy
Beaming Books brand strategy, naming, and identity design
Boston Scientific product identity and rollout
Byerly’s brand and identity strategy, rollout
Dale Warland Singers brand and identity strategy
Design Management Institute brand and identity strategy
Domtar Paper marketing communications
Fortress Press brand strategy, book design
General Mills knowledge management systems UX and design
Harmon brand and message strategy
Imation product development, packaging
Lawson Software marketing communications
Lerner Books web design and development
Marvin Windows & Doors marketing communications
Milkweed Editions book design program
Minneapolis College of Art and Design curricula, programs, teaching
Minnesota Public Radio identity and marketing communications
Motorola annual report research and content
National City B2B content and online strategy
Netgear customer experience research and strategy
NiceRide Minnesota marketing communications planning
Northwest Airlines marketing communications
Platinum Bank brand identity, marketing communications
Post-it product development, marketing communications
Red Wing Shoes brand and identity strategy
Select Comfort customer experience design
Society of Typographic Arts programs and publications
Sparkhouse brand and creative strategy, marketing communications
SpecMix brand strategy, identity, marketing communications
St. Jude Medical brand and identity strategy
Thinsulate brand strategy, identity, marketing communications
Tubman Family Alliance content, marketing communications
Twin Cities Public Television brand and identity strategy
United Hospital brand strategy, marketing communications
Walker Art Center publications and content
WGBH/Boston brand and identity strategy
positions
1996–2019 Creative Strategy Consultant
2013-2019 Design Director, 1517 Media
1996–2014 Adjunct Faculty, Minneapolis College of Art and Design
2007–2009 Senior Strategist, Popular Front
2004–2007 Writer and Senior Strategist, Go East
2001–2003 Senior Strategist, Capsule
1998–2001 Director of Creative Strategy, Yamamoto Moss
1996–1998 Design Director, Hunt Adkins
1995–1996 Creative Director, Minnesota Public Radio
1994–1995 Senior Writer and Editor, Walker Art Center
1986–1994 Director of Communications, American Center for Design
publication
American Center for Design
AIGA
Communication Arts
Cooper-Hewitt Museum
Critique
Designing Identity: Graphic Design as Business Strategy
The Designer As…
Emigre
Emotion as Promotion
Eye
Graphic Design: USA
How
Looking Closer 2: Critical Writings on Graphic Design
Print
Step
What’s Worth Preserving?